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Fred Raillard 

A graduate of the Ecole de design Créapole, Frédéric RAILLARD (aka Fred), 45 years old, is the co founder and the Chief Executive Officer of the independent agency FFL which he cofounder in 2006 with the support of Vincent BOLLORE. The agency became Fred&Farid in 2008.

During the course of his career he worked alongside Farid MOKART, his associate. He started working with him in 1994 while at Euro RSCG (Havas Group and later joined several prominent broad based communication agencies: TBWA (1996-1997), BDDP@TBWA (Omnicom group) (1997-1998), Léo Burnett (Publicis group) (en 1998), Publicis Conseil (en 1999), CLM BBDO (1999-2001), BBH in London (2001-2003), Goodby & Silverstein (Omnicom group) in San Francisco (2003-2005).

Since 2012, he lives in Shanghai where he opened the first foreign subsidiary of the agency. He is convinced that the city will be the capital of the 21st century”. He does a weekly chronicle named #FredinChina on the french business information media BFM Business. He is also Conseiller du Commerce extérieur (French Foreign Trade Advisor) since January 2015.

Fred & Farid agency is one of the leading digital communication agencies in France. The agency was set up in October 2012 in Shanghai, as a result of a decision from its artistic director, a Chinese national who used to live in France and willing to come back to work in his native town. Starting with 3 employees the Shanghai based subsidiary has now more than 120 employees.

The subsidiary in Shanghai has various important clients, such as Avène (Pierre Fabre), Mumm and Porsche, and punctually for Chinese advertisers. Specifically, the agency was chosen by the Chinese government to submit a project aimed at doing the promotion (TV campaign) of China in 180 countries. The project was aimed at addressing the image gap of China on the international scene and correct the past communication mistakes by a too rigid administration.

Fred & Farid identifies itself as a franco-chinese agency; it has a direct link with its headquarter in Paris using a broadband connexion enabling full time video conferencing on a giant screen. Fred & Farid relies on a network of screens that monitors in real time the average 500 chinese social medias (about a dozen in France) in order to understand the consumption habits of the Chinese consumers. Additionally, the company has heavily invested on recruiting Chinese high potential employees in order to draw the lign with its western competitors based in China.

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